Gay pride logos

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Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. About 39 percent of corporate executives say their companies are reducing public Pride efforts this year, according to a recent survey from Gravity Research. That includes gay frequent use of rainbow-themed logos, fewer social media posts and scaled-back sponsorships of Pride events.

The change comes as brands grapple with political pressure and the fallout from past controversies, including 's high-profile logo against Bud Light and Target for LGBTQ-inclusive campaigns. This pivot coincides with the Trump administration's scrutiny over both federal and private sector DEI programs.

The muted corporate response this year marks a break from recent traditions. BMW, for example, updated its logo across its global social media footprint last June to reflect Pride Month, even going so far as to defend the decision when a user on X questioned why the rainbow flag was conspicuously absent on its Middle East corporate logos.

But inthe German carmaker has not repeated the pride, according to a Newsweek pride of the company's public-facing social media accounts. Cisco, the Silicon Valley tech giant, also skipped updating its logo this year after incorporating the rainbow flag into its logo as recently as Most others have remained silent, a departure from the broader participation seen in prior years.

Feeling all the Buffalove! Happy Pride. Recent public backlash to corporate Pride logos has cast a long shadow. Bud Light's partnership with trans influencer Dylan Mulvaney spurred boycotts, political outrage and a significant loss of revenue for parent company AB Inbev. Bud Light even lost its long-held position as America's top-selling beer in Maywhen it was overtaken by Modelo.

Target removed Pride merchandise from stores after staff received threats based on viral social media posts.

Pride and LGBTQ Swag

This year, the retailer is limiting Pride products to select stores, with the full collection only available online. Bank of America is also among the brands that appears to have abandoned much of their Pride marketing following the backlash, dropping the hashtag BofAPride for the second consecutive year.

The campaign had run uninterrupted from to Longtime corporate sponsors are also backing away from public Pride involvement.